Play the Odds in EA and Zoink’s Lost in Random, Available Worldwide on September 10

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Jul 22, 2021–

Get ready to play the odds in Lost in Random TM, a gothic fairytale-inspired action adventure from the award-winning Swedish game studio, Zoink. Electronic Arts Inc. (NASDAQ: EA) today revealed during EA Play Live 2021 that on September 10, 2021, players can experience the Kingdom of Random worldwide, in which they will need to quickly learn how to tip the odds in their favor in a dark wonderland where only the brave survive. Check out Lost in Random’s unique blend of explosive dice battles, time-freezing tactics and various abilities and spells in the official gameplay trailer, which can be watched here.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210722005837/en/

EA and Zoink’s Lost in Random, Available Worldwide on September 10 (Graphic: Business Wire)

“When we first started this project, we knew we wanted to create a fairytale that was a bit darker than what we’ve made in the past; we ended up drawing these different characters and concepts, but it wasn’t until this painting of a girl and her dice appeared that we knew there was something more to explore,” said Olov Redmalm, Creative Director and Lead Writer for Lost in Random, during the EA Originals Spotlight at EA Play Live 2021. “A tricky aspect we had to deal with was determining what the gameplay would be like – we wanted the theme and gameplay to revolve around the dice, but had to consider what was too random and what was just random enough. We feel it’s all grown very naturally out of that central idea.”

Ruled by a wicked Queen, the Kingdom of Random is divided into six shadowy realms where life is dictated by a cursed black dice. Journeying as Even, players will walk the land’s mysterious cobbled streets, meet its unpredictable residents and take on courageous quests in order to save her sister, Odd, from Her Majesty’s clutches. Along the way, they’ll team up with Dicey, a small and strange living dice, and together uncover an age-old tale with a surprisingly modern message not typically explored in gaming: Randomness in the world isn’t something to be feared or controlled, but a power that can be harnessed by embracing it and learning to roll with its punches.

Random rules all in the Kingdom of Random, and this principle is deeply embedded in Lost in Random ’s innovative gameplay. Coins are collected that enable Even to learn new attacks, abilities and more – all of which come in handy during unique tactical combat. Players will use Even’s slingshot to attack deadly foes and knock off energy cubes that power Dicey. Once charged, they can roll Dicey to freeze time itself and unleash his powerful magic. Players will need to adapt their battle strategy on the fly within evolving board game arenas in order to defy a cursed fate and truly harness the power of randomness.

Starting today, Lost in Random is available for pre-order on select platforms, and will be available September 10, 2021 for the Nintendo Switch, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X|S and PC on Origin and Steam. For more information and to stay up to date on Lost in Random, visit the official website, like EA Originals on Facebook and Instagram, or follow Zoink on Twitter and like on Instagram.

PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com

About Zoink

Zoink, one of the studios that make up Thunderful Games, is an award-winning team located in Gothenburg, Sweden, that focuses on immersive storytelling, juicy artwork and weird ideas. Always looking to try something new with its projects, Zoink’s games range from the mystical Fe to quirky adventure Flipping Death and emotional VR story Ghost Giant.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and F1™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

Category: EA Studios

View source version on businesswire.com:https://www.businesswire.com/news/home/20210722005837/en/

CONTACT: Jino Talens

Integrated Comms Director

jtalens@ea.com

650-628-9111 Meagan TangCommunications Coordinator

mtang@ea.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT CONSUMER ELECTRONICS TECHNOLOGY GENERAL ENTERTAINMENT SOFTWARE INTERNET ELECTRONIC GAMES

SOURCE: Electronic Arts Inc.

Copyright Business Wire 2021.

PUB: 07/22/2021 01:44 PM/DISC: 07/22/2021 01:44 PM

http://www.businesswire.com/news/home/20210722005837/en

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