Editorial: American Press, your go-to source for finding the best deals

We’ve

got exciting news to share with our readers, especially those gearing

up for Black Friday shopping. Our Thanksgiving

Day edition — the largest paper of the year — will have a record

number of Black Friday sale inserts inside, plus dozens of

businesses advertising within the news and sports pages. In total,

the paper will weigh about four pounds.

Nearly every day this month, major department stores have chosen the American Press as their advertising source. Some even chose the American Press as their outlet to unveil their annual toy catalogs.

Our readers trust us to provide

accurate news, investigate the most important stories, and feature local

and national advertisers.

With that comes brand recognition, and it’s why consumers turn to

local papers as the definitive shopping and sales guide

for the holidays.

Our history has built incredible

trust among both consumers and advertisers. Consumers read our newspaper

then shop at local

businesses that advertise with us, which in turn leads to an

increase in local sales taxes and the possibility of job creation.

Sixty-three percent of Americans

say newspapers are their ultimate holiday shopping guide, according to

Nielsen research.

Year after year, newspapers provide the best local deals and

coupons, key information and hot holiday gifts in their Thanksgiving

edition.

The trust factor that newspapers develop with readers every day comes through on the most important shopping day of the year.

Wanderful Media’s recently published data reveals that 67 percent of shoppers research and develop a plan specifically for

their Black Friday shopping. What is their top, go-to source for finding the best deals? Their local newspaper, of course.

In this critical economic shopping

season, retailers can reach a massive, engaged and active audience by

advertising in newspapers.

We hope our newspaper finds a place in your holiday shopping

plans.

 

• • •

This editorial was written by a member of the American Press Editorial Board. Its content reflects the collaborative opinion of the Board, whose members include Bobby Dower, Mike Jones, Jim Beam, Crystal Stevenson and Donna Price.