American Press classified crafts a corner for creatives

Buy and sell art and crafting supplies, tools, and more

Creative Crafter.png

LAKE CHARLES, LA – The American Press is making it more affordable to begin a fulfilling creative pursuit, to market hand crafted items and skills and to recoup the cost of tools, easels, machines and materials that didn’t work out as expected. Creative Crafter is the newspaper’s specially designed and highlighted classified section.

“We call it our one-stop shop for the home-based hobbyist and small business owner,” said Kim Wright American Press classified manager.

Wright and staff at the American Press noticed an upward trend in the placement of classified ads to get rid of extra crafting supplies and big-ticket crafting tools and machines at great prices.in-print-photo.jpg

“When you use the American Press, you reach about over 100,000 readers,” Wright said. “Many of these readers aren’t active online.”

Customers were also using the classified for advertising their hand crafted items, photography and calligraphy skills.  

“Now, readers can find all these ads in one place and it helps bring attention to the local craft scene,” Wright said.N1607P37012C.tif

Melissa Hill is a local crafter turned entrepreneur. She owns Niche Creative Studio and is a big promoter of the American Press Creative Crafter. Her business on Common Street has been described as a crafter’s oasis where a person can affordably find their creative “niche,” whether that is sewing, crafting, crochet or other creative pursuits.

“I think crafting is on trend right now,” Hill said. “With today’s technology and the ability to mass produce, creating something by hand is a way to add a unique twist or give a gift that’s personalized, something that you can’t order online from Amazon.”CrochetHeartHC1610_source.tif

“Yes, crafters and hobbyists are a market segment, but they’re also this really cool community of people,” said Wright. “Creative Crafter was developed for them.”

The American Press kept the small crafter in mind by keeping the ad cost low. Ads start at $7 and are posted on the American Press website as well as in print. Plans are underway to expand the section by offering step-by-step guides for crafts that everyone can do and will be fun for the whole family.

Creative hobbyists can sell handmade items such as soaps, jewelry and quilts, for instance – or advertise when they’ll be at a certain festival. Calligraphers can advertise their special talents. Mural painters can advertise their expertise at making one wall in the home a genuine work of art. Potters who decide to try painting can sell their kilns.N1603P30001C.tif

The American Press is a daily newspaper that serves Allen, Beauregard, Calcasieu, Cameron, Jeff Davis and Vernon Parishes. Readership is at 106,000 for print and web combined. Based on 2017 Pulse Research findings, over 90 percent of readers read the ads in the Classified section.             

For more information contact the American Press Classified Department at 337-494-4000.

Jim Beam

Jim Beam column:State’s election system secure

Local News

Transfer of Mallard Cove Golf Course to Chennault complete

Local News

Maplewood schools will remain closed Thursday

Local News

Kinder Future Farmers of America collect, deliver fuel to Lafourche Parish

Local Business News

Disaster assistance request for SW La. makes it to budget

Local Business News

Area LyondellBasell plant receives ISCC PLUS certification

Local Business News

When it comes to headwear, Anne Monlezun and Kevin Mattingly have got you covered

Local Business News

Elizabeth Jimney column: Building a website that works for you

Local Business News

Names in the News: People shaping the future of Lake Area business

Local Business News

Few things please Chloun more than delighting diners with authentic Middle Eastern cuisine

Local News

Nicholas expected to weaken to a depression overnight

Local News

Nicholas weakening as it moves toward SW La.

Local News

Update: Today’s weather-related closures and cancellations

Local News

Nicholas expected to stall over SW La. Wednesday

Local News

Nicholas upgraded to category 1 hurricane

Local News

Weather-related Tuesday closures, cancellations

Crime

Nine arrested in what authorities describe as ‘gang shooting’

Local News

Calcasieu leadership: Tropical Storm Nicholas should not be taken lightly

Local News

LC city offices closed, trash service canceled Tuesday

Local News

Temporary closure of FEMA’s LC Recovery Service Center

Local News

COVID testing, vaccine sites closed Tuesday-Wednesday

Local News

Allen schools will be virtual Tuesday

Local News

Nicholas could turn into a hurricane before making landfall

Local News

Clearing debris from drainage laterals massive, costly