American Press classified crafts a corner for creatives

Buy and sell art and crafting supplies, tools, and more

Creative Crafter.png

LAKE CHARLES, LA – The American Press is making it more affordable to begin a fulfilling creative pursuit, to market hand crafted items and skills and to recoup the cost of tools, easels, machines and materials that didn’t work out as expected. Creative Crafter is the newspaper’s specially designed and highlighted classified section.

“We call it our one-stop shop for the home-based hobbyist and small business owner,” said Kim Wright American Press classified manager.

Wright and staff at the American Press noticed an upward trend in the placement of classified ads to get rid of extra crafting supplies and big-ticket crafting tools and machines at great prices.in-print-photo.jpg

“When you use the American Press, you reach about over 100,000 readers,” Wright said. “Many of these readers aren’t active online.”

Customers were also using the classified for advertising their hand crafted items, photography and calligraphy skills.  

“Now, readers can find all these ads in one place and it helps bring attention to the local craft scene,” Wright said.N1607P37012C.tif

Melissa Hill is a local crafter turned entrepreneur. She owns Niche Creative Studio and is a big promoter of the American Press Creative Crafter. Her business on Common Street has been described as a crafter’s oasis where a person can affordably find their creative “niche,” whether that is sewing, crafting, crochet or other creative pursuits.

“I think crafting is on trend right now,” Hill said. “With today’s technology and the ability to mass produce, creating something by hand is a way to add a unique twist or give a gift that’s personalized, something that you can’t order online from Amazon.”CrochetHeartHC1610_source.tif

“Yes, crafters and hobbyists are a market segment, but they’re also this really cool community of people,” said Wright. “Creative Crafter was developed for them.”

The American Press kept the small crafter in mind by keeping the ad cost low. Ads start at $7 and are posted on the American Press website as well as in print. Plans are underway to expand the section by offering step-by-step guides for crafts that everyone can do and will be fun for the whole family.

Creative hobbyists can sell handmade items such as soaps, jewelry and quilts, for instance – or advertise when they’ll be at a certain festival. Calligraphers can advertise their special talents. Mural painters can advertise their expertise at making one wall in the home a genuine work of art. Potters who decide to try painting can sell their kilns.N1603P30001C.tif

The American Press is a daily newspaper that serves Allen, Beauregard, Calcasieu, Cameron, Jeff Davis and Vernon Parishes. Readership is at 106,000 for print and web combined. Based on 2017 Pulse Research findings, over 90 percent of readers read the ads in the Classified section.             

For more information contact the American Press Classified Department at 337-494-4000.

Crime

UPDATE: Moss Bluff man resentenced in death of CrossFit runner

Local News

Governor, DOTD celebrate substantial completion of I-10 widening project

Crime

State Police investigating officer-involved shooting in LC

Local News

High probability of tropical development in southern Gulf of Mexico

Local News

West Nile Virus reported in Big Lake area

Crime

Texas teenager charged in Vinton nightclub shooting

life

Work of LC native Foad Satterfield on display in New York’s Malin Gallery

Local News

Calcasieu Police Jury targeting blighted properties

Local News

Jeff Davis School Board agrees to one-time pay supplement for employees

Local News

Mayor gives two-year post-Hurricane Laura update

life

Local bakery giving away 250 bundtlets on Sept. 1

Local News

$3M more in FEMA money to be dedicated to Iowa, LaGrange high school repairs

Local News

Allen Parish a top district for one-year growth on LEAP test

Local News

OLQH students gather for long-standing tradition

life

Monica Smith’s teaching career began with Tiny Steps

Local News

Pro Watercross: National championships return to LC this weekend

Jim Beam

Jim Beam column:What’s latest on our voting?

Crime

LaGrange student arrested for bringing gun to school

life

Mom’s school lunches look complicated, but they’re not

Local News

Entergy customers will pay $3.2 billion to reimburse company for repair costs

Local News

United Way to open Entergy Utility Assistance Program Wednesday

Local News

Low potential for tropical cyclone development in southwest Gulf

Crime

8/16: Calcasieu Parish Sheriff announces arrest list

Local News

Elton water services to be shut off at 4 p.m. today