Farmers Business Network℠ Acquires Pro Ag, Expands Choice for Horticulture and Specialty Markets

SAN CARLOS, Calif. & CHICAGO–(BUSINESS WIRE)–Mar 1, 2021–

Farmer’s Business Network, Inc. ( FBN ® ), the leading direct-to-farm ag tech platform and farmer network, today announced that it has acquired Professional Ag Distribution Inc. (Pro Ag), a specialty fertilizer manufacturer and retailer for the horticulture and specialty markets, as it moves to meet the needs of specialty crop farmers.

Pro Ag’s expertise lies in understanding the nutrient demands of crops and curating fertility products to maximize ROI for growers. This empowers growers to maximize yield, fruit quality, tailor sugar content, and more. The company builds products specifically based on soil type, variety, and a range of environmental conditions.

“FBN has always been a champion of greater choice for farmers and with this acquisition we’ll expand our industry-leading solutions to specialty crops — from tree nuts to leaf vegetables to berries and everything in between,” said Tom Staples, President, FBN Direct ®, Global. “Pro Ag’s unique curated nutrition model ensures growers gain the highest amount of ROI with minimal use of inputs, which is great for farm incomes and the environment.”

With this acquisition, FBN offers specialty farmers:

  • The Right Product: Pro Ag products are a low salt index acetate, silicate, or nano tech-based liquid formula that can be delivered either directly to the roots via fertigation or applied as a foliar along with herbicide and fungicide applications.
  • The Right Rate: Pro Ag’s next level, crop-specific nutrition plans ensure growers give the plant exactly what it needs.
  • The Right Time: Crops draw specific macro and micronutrients depending on which part of the bloom cycle they are in; which is why Pro Ag products are tailored to each plant’s stage of growth.

Pro Ag’s approach has demonstrated the power of curated nutrient delivery: growers produce better, healthier plants with lower input intensity. This results in a win-win: higher profits for growers and more sustainable practices for the environment.

“We’re proud to become a part of the FBN family and further our work to bring specialty farmers everywhere ROI through staged fertilization,” said Chris Noske, President of Pro Ag.

Pro Ag, headquartered in British Columbia, is available immediately to specialty growers in Canada. Its suite of solutions, all designed to put Farmers First ®, is expected to be more widely available across North America by the 2021 growing season.

The acquisition comes as FBN continues to expand its offerings and provide farmers with best-in-class solutions so they have the freedom and options to do what’s best for their farm. FBN acquired seed research company Haplotech in October 2020, and announced its expansion into Australia through the acquisition of Farmsave in July 2020.

About FBN:

Farmer’s Business Network, Inc. is an independent ag tech platform and farmer-to-farmer network with a mission to power the prosperity of family farmers around the world, while working towards a sustainable future. Its Farmers First® promise has attracted over 24,000 members to the network with a common goal of maximizing their farm’s profit potential. FBN has set out to redefine value and convenience for farmers by helping reduce the cost of production and maximize the value of their crops.

The FBN network has grown to cover more than 67 million acres of member farms in the U.S., Canada and Australia. Blending the best of Midwestern agricultural roots and Silicon Valley technology, the company has over 600 personnel and offices in San Carlos, Calif., Chicago, Ill., Sioux Falls, S.D., a Canadian Headquarters in High River, Alberta and an Australian Headquarters in Perth.

To learn more, visit: www.fbn.com.

The sprout logo, “Farmers Business Network”, “FBN”, “FBN Direct” and “Farmers First” are registered trademarks or service marks of Farmer’s Business Network, Inc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20210301005544/en/

CONTACT: Media:

Keith Chapman

keith@chappublicrelations.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA ILLINOIS

INDUSTRY KEYWORD: AGRICULTURE NATURAL RESOURCES

SOURCE: Farmer’s Business Network, Inc.

Copyright Business Wire 2021.

PUB: 03/01/2021 09:00 AM/DISC: 03/01/2021 09:01 AM

http://www.businesswire.com/news/home/20210301005544/en

Copyright Business Wire 2021.

SportsPlus

Local News

America decides: Election Day is here

McNeese Sports

Cowboys drop opener to Jackrabbits

Local News

Sulphur water quality conversations to be held this week

Crime

11/4: Calcasieu Parish Sheriff announces arrest list

Local News

UPDATE: Helicopter crash victim was a student pilot

McNeese Sports

Cowgirls roll in front of loud crowd

Local News

PHOTO GALLERY: Calcasieu fifth-graders fill Legacy Center

Crime

Allen correctional officer arrested for inappropriate contact with inmate

Local News

UPDATE: Family of three killed in copter crash identified

Local News

Supreme Court will weigh in on new mostly Black Louisiana congressional district after election

Local News

Tropical Depression 18 forms in Caribbean, expected to enter Gulf of Mexico

McNeese Sports

Davey back to form in Cowboy win

life

‘Kids need adults who care,’ says Calcasieu Kiwanis Club’s McGinley

Business

Names in the News: People shaping the future of Lake Area business

McNeese Sports

Cowboys enjoy Happy Homecoming

Local News

Iran’s supreme leader threatens Israel, U.S. with ‘crushing response’ to Israeli attack

Local News

It’s a fight to the finish in races that will determine control of Congress

Local News

BREAKING: Shooting reported near Prien Lake Mall

McNeese Sports

Cowgirls set for a noisy start

life

Listen up: Colossus chime newest feature at Millennium Park

McNeese Sports

Cowboys open against tough foe

Jim Beam

Jim Beam column: Don’t wait up to see who won

life

Gators are back: Refurbished Alligator Cypress Pond reopens to visitors

Local News

BREAKING: Helicopter crash kills 3 in Iowa