Crossroads Catholic Books & Gifts, Lake Charles, has a brand new look. However, this locally-owned nonprofit business continues to be the go-to place for folks who want to offer gifts to nourish the spirit, inspire hope and remind receivers how much they're loved.
Store manager Jonathan Primeaux will introduce more changes throughout the remainder of the year, in keeping with the gift and book store's plans to reconfirm its commitment as well as refresh logo and signage.
"We plan to continue to exceed customers' expectations," Primeaux said."The way we serve customers, interact with them, the gifts and books we stock in our store…. All are based on a model that's had an impact on the world for some time."
Crossroads is promoting that model with its tagline, "Be Christ for All." The motto suggests the desire to become more Christ-like, to share the gospel of Christ and to see Christ in others.
Customers who walk through the doors of Crossroads Catholic Books & Gifts are looking for gifts to celebrate the best times of their lives, births of new babies, housewarmings, birthdays, weddings, anniversaries and holidays. Crossroads carries the perfect, from-the-heart-and-soul gifts for all those occasions in every price range.
People also visit Crossroads during heartbreak, to look for a gift to commemorate the loss of a loved one or book to help them deal with grief; suffering can ignite a desire to gain spiritual understanding – and a visit to Crossroads.
"We've been known on occasion to laugh and cry with some of our customers," Primeaux said.
The Crossroads Catholic Books & Gifts Store now offers a wider selection of books for all ages, beginning with toddlers, books on the habit of prayers, daily devotion, dealing with taking care of loved ones with Alzheimer's, transforming your life one step at a time, what to say to others during times of sadness and loss, finding joy and strength, collections of scriptures that have changed the lives of others, meditations for living in the love of Christ, and books by and about Pope Francis.
"We've changed things around to make our book room more inviting," said Primeaux. "We've even added a couple of chairs so that customers can comfortably scan a few pages before deciding to make a book purchase."
Crossroads will now feature more books, art and gifts from local as well as Louisiana artists and companies, according to Primeaux.
"At some point, we'll have a special promotion that will allow our customers to meet some of these visual artists, authors, illustrators and craftsmen," Primeaux said.
Currently, Crossroads offers a gift registry to celebrate the ordination of Levi Thompson, Joseph Caraway, Andy DeRouen, Sam Bond and Michael Caraway.
"If you're going to buy a gift, why not buy one that promotes faith," said Primeaux. "If you're looking for certain items to help you minister to others, we probably have it. If you're searching to answer some of the most difficult questions in life, we may not know all the answers, but we have no doubt we can point you in the right direction. Thank you to all of our loyal customers for your patronage through the years. We invite them and new customers to see what's new as well as what will never change here at Crossroads."