Singer Gavin DeGraw performs at Liquid Society Party by the Pool on June 21. (Special to the American Press)
Reality TV star DJ Pauly D performs for a crowd of more than 5,000 at Liquid Society Party by the Pool on July 26. (Special to the American Press)
L’Auberge wraps up Party by the Pool series
Last Modified: Wednesday, September 05, 2012 12:34 PM
By Ashley Withers / American Press
L’Auberge Casino Resort wrapped up its annual Liquid Society Party by the Pool concert series Thursday night with a performance by the All American Rejects.
Ron Richey, regional entertainment manager for L’Auberge, said it was the series’ “most successful year yet” — with an average of 2,500 attendees each week and more than 5,000 at one show.
He attributed the success to a more mainstream artist lineup.
“We had country music. We had Theory of a Dead Man, the Canadian pop band. We had a DJ,” Richey said. “It’s not just the ’90s alternative music anymore. We had more mainstream bands this year.”
The 2012 concert lineup included acts such as Bret Michaels, Better than Ezra, Jamey Johnson, Uncle Kracker and DJ Pauly D.
“We felt that this market is a mainstream market. We wanted to give more options to people,” Richey said. “I want us to be known as a diverse entertainment venue.”
The concert series stretched from Memorial Day weekend to Labor Day weekend, with 15 shows.
The show featuring DJ Pauly D and Eve 6 was the most popular, followed closely by the performance by Gavin DeGraw, Colbie Caillat and Andy Grammer.
Richey said that Theory of a Dead Man also drew a large crowd.
DJ Pauly D and Eve 6 brought in more than 5,000 concert attendees.
Weather affected two of the events, raining out New Orleans funk band Galactic completely and pushing Thursday’s All American Rejects show inside.
Richey said he has seen people travel from as far away as Mobile, Ala., and Little Rock, Ark., to come to Party by the Pool.
“The pool party series here is the biggest concert series in the South. It’s 15 straight headline shows. Nobody else is doing that,” Richey said.
“It’s a social gathering for Southwest Louisiana every week. It’s the place to be.”
Richey said L’Auberge is already in the planning stages for next year’s Party by the Pool and while he doesn’t want to give anything away just yet, he said it will be bigger and better than ever.
“It’s all about making sure guests have a memorable experience and that they come back each week,” he said.
“We’re just going to continue to try to be the best casino in the world.”
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