SULPHUR — The Southwest Louisiana Convention & Visitors Bureau approved a $20,000 project to place signs along main roads, pointing travelers to destination spots in the city.
The signs, paid for by the visitors bureau, will be turned over to the city to be installed and maintained.
“Signs play a very important role in our lives, and they play a very important role in tourism development,” said Shelley Johnson, executive director of the visitors bureau. “We don’t want guests to wonder where they are, and the CVB works very hard to promote Sulphur.”
Signs are needed in the community, with thousands traveling through for athletic events, and they would point the way to attractions such as the Sulphur Parks and Recreation Aquatic Center, Heritage Square, and the Brimstone Museum, Johnson said.
Parker Brand, a local design company, will design and construct eight to 10 signs.
“The original concept is to put multiple attractions on a sign and keep visitors going to the next attraction,” Johnson said. “The signs will be specific to Sulphur and only promote destinations in the city of Sulphur.”
Oran Parker said officials with the visitors bureau and his company have driven through the city multiple times to identify key locations and routes visitors would likely travel.
Parker prepared a presentation that he shared with the City Council of what the signs would look like, and some council members asked whether the green and tan signs in the presentation could be blue and gold — Sulphur High School colors.
He said the colors for the signs were chosen to match the sign that welcomes visitors exiting Interstate 10.
“The first sign would be across from the main entrance sign to point people to continue down Ruth Street toward SPAR, Frasch Park and other locations,” Parker said.
“The tan and green used is similar to the entrance signs, and we figured since that sign is permanent that it would be good to play off the aesthetic throughout the city, but that can be subject to change.”
Both the visitors bureau and Parker will work with the city to iron out details so that the city is pleased with the signs.
Mayor Chris Duncan said the colors used in the presentation coincide with signs identifying parks in other cities.
“In other cities, their different parks and things are always green and brown,” he said. “Someone going through (other cities) see the signs and know it recognizes a park. We want to be consistent in our city vs. every other one.”
Parker said materials used for the signs require little maintenance and ward off algae and bacteria so the city won’t have to clean the signs often. Also, the lettering won’t come off, he said, and the color won’t fade.
“We used the same material at Prien Lake Park, and the signs still look brand new after five years,” he said. “We feel that this is the right material to use, and it’s durable.”
Parker added that the signage would make for a more pleasant visit for tourists.
“People feel better when there are signs to direct them,” he said. “We did a project several years ago similar to this in Natchitoches, and it does tend to glue a town together for travelers.
“They look nice when everything is said and done, and people feel better when traveling and they see these land markers.”