Los Angeles Lakers owner Buss dies at 80

LOS ANGELES (AP) — Jerry Buss, the Los Angeles Lakers' playboy owner who shepherded the NBA franchise to 10 championships

from the '80s Showtime dynasty to the Kobe Bryant era, died Monday, his assistant said.

Buss died at Cedars-Sinai Medical Center in Los Angeles, said Bob Steiner, his assistant. He was 80.

He'd been hospitalized for cancer, but the immediate cause of death was kidney failure, Steiner said.

Under Buss' leadership since 1979, the

Lakers became Southern California's most beloved sports franchise and a

worldwide extension

of Hollywood glamour. Buss acquired, nurtured and befriended a

staggering array of talented players and basketball minds during

his Hall of Fame tenure.

Few owners in sports history can even

approach Buss' accomplishments with the Lakers, who made the NBA finals

16 times through

2011 during his 32 years in charge, winning 10 titles between 1980

and 2010. The Lakers easily are the NBA's winningest franchise

since he bought the club.

Few owners have ever been more beloved by

their players than Buss, who always referred to the Lakers as his

extended family.

Working with front-office executives Jerry West and Mitch Kupchak,

Buss spent lavishly to win his titles despite lacking a

huge personal fortune, often running the NBA's highest payroll

while also paying high-profile coaches Pat Riley and Phil Jackson.

Always an innovative businessman, Buss paid

for the Lakers through both their wild success and his own

groundbreaking moves

to raise revenue. He co-founded a basic-cable sports television

network and sold the naming rights to the Forum at times when

both now-standard strategies were unusual, adding justification

for his induction into the Pro Basketball Hall of Fame in

2010.

Magic Johnson and fellow Hall of Famers Kareem Abdul-Jabbar and James Worthy formed lifelong bonds with Buss during the Lakers'

run to five titles in nine years in the 1980s, when the Lakers earned a reputation as basketball's most exciting team with

their glamorous Showtime style.

Jackson then led Shaquille O'Neal and Bryant to a threepeat from 2000-02, rekindling the Lakers' mystique, before Bryant and

Pau Gasol won two more titles under Jackson in 2009 and 2010.

Although Buss was proudest of his two hands full of NBA title rings, he also was a scholar, Renaissance man and bon vivant

who epitomized California cool — and a certain Los Angeles lifestyle — for his entire public life.

The father of six rarely appeared in public without at least one attractive, much younger woman on his arm at USC football

games, boxing matches, poker tournaments — and, of course, Lakers games from his private box at Staples Center, which was

built under his watch.

Buss earned a Ph.D. in chemistry at age 24

and had careers in aerospace and real estate development before getting

into sports.

With money largely from his Santa Monica real-estate ventures,

Buss bought the then-struggling Lakers, the NHL's Los Angeles

Kings and both clubs' arena — the Forum — from Jack Kent Cooke in a

$67.5 million deal that was the largest sports transaction

in history at the time.

In January 2011, Forbes estimated the Lakers were worth $643 million — the second-most valuable NBA franchise.

Buss also helped change televised sports by

co-founding the Prime Ticket network in 1985, even receiving a star on

Hollywood

Walk of Fame in 2006 for his work in television. Breaking the

contemporary model of subscription services for televised sports,

Buss' Prime Ticket put beloved broadcaster Chick Hearn and the

Lakers' home games on basic cable.

Buss also sold the naming rights to the Forum in 1988 to Great Western Savings & Loan — another deal that was ahead of its

time.

Born in Salt Lake City, Gerald Hatten Buss was raised in Wyoming and attended USC for graduate school, eventually becoming

a chemistry professor and working as a chemist for the Bureau of Mines before his life took an abrupt turn into wealth and

sports.

The former mathematician claimed his fortune

grew out of a $1,000 real-estate investment in a West Los Angeles

apartment building

with partner Frank Mariani, an aerospace engineer.

Buss purchased Cooke's entire Los Angeles

sports empire in 1979, including a 13,000-acre ranch in Kern County.

Buss' love

of basketball was the motivation for his purchase, and he

immediately worked to transform the Lakers — who had won just one

NBA title since moving west from Minneapolis in 1960 — into a

star-powered endeavor befitting Hollywood.

"One of the first things I tried to do when I bought the team was to make it an identification for this city, like Motown

in Detroit," he told the Los Angeles Times in 2008. "I try to keep that identification alive. I'm a real Angeleno. I want

us to be part of the community."

Buss' plans immediately worked: Johnson, Abdul-Jabbar and coach Paul Westhead led the Lakers to the 1980 title. Johnson's

ball-handling wizardry and Abdul-Jabbar's smooth inside game made for an attractive style of play evoking Hollywood flair

and West Coast cool.

Riley, the former broadcaster who fit the

L.A. image perfectly with his slick-backed hair and chiseled good looks,

was surprisingly

promoted by Buss early in the 1981-82 season after West declined

to co-coach the team. Riley became one of the best coaches

in NBA history, leading the Lakers to four straight NBA finals and

four titles, with Worthy, Michael Cooper, Byron Scott and

A.C. Green playing major roles.

Overall, the Lakers made the finals nine

times in Buss' first 12 seasons while rekindling the NBA's best rivalry

with the

Boston Celtics, and Buss basked in the worldwide celebrity he

received from his team's achievements. His womanizing and partying

became Hollywood legend, with even his players struggling to keep

up with Buss' lifestyle.

Johnson's HIV diagnosis and retirement in

1991 staggered Buss and the Lakers, the owner recalled in 2011. The

Lakers struggled

through much of the 1990s, going through seven coaches and making

just one conference finals appearance in an eight-year stretch

despite the 1996 arrivals of O'Neal, who signed with Los Angeles

as a free agent, and Bryant, the 17-year-old high schooler

acquired in a draft-week trade.

Shaq and Kobe didn't reach their potential

until Buss persuaded Jackson, the Chicago Bulls' six-time NBA champion

coach, to

take over the Lakers in 1999. Los Angeles immediately won the next

three NBA titles in brand-new Staples Center, AEG's state-of-the-art

downtown arena built with the Lakers as the primary tenant.

After the Lakers traded O'Neal in 2004, they hovered in mediocrity again until acquiring Gasol in a heist of a trade with

Memphis in early 2008. Los Angeles made the next three NBA finals, winning two more titles.

Through the Lakers' frequent successes and

occasional struggles, Buss never stopped living his Hollywood dream. He

was an

avid poker player, frequently participating in high-stakes

tournaments, and a fixture on the Los Angeles club scene well into

his 70s, when a late-night drunk-driving arrest in 2007 — with a

23-year-old woman in the passenger seat of his Mercedes-Benz

— prompted him to cut down on his partying.

Buss owned the NHL's Kings from 1979-87, and the WNBA's Los Angeles Sparks also won two league titles under Buss' ownership.

He also owned Los Angeles franchises in World Team Tennis and the Major Indoor Soccer League.

Buss' children moved into leadership roles

with the Lakers in their father's later years. Jim Buss, the Lakers'

executive

vice president of player personnel and the second of Buss' six

children, has taken over much of the club's primary decision-making

responsibilities in the last few years, while daughter Jeanie is a

longtime executive on the franchise's business side — and

Jackson's longtime companion.

Yet Jerry Buss served two terms as President of the NBA's Board of Governors, and was actively involved in the 2011 lockout

negotiations, developing blood clots in his legs attributed to his extensive travel during that time