Superman, Catwoman and a few other cape-wearing heros gathered in the Civic Center’s Buccaneer Room Thursday morning for the annual United Way of Southwest Louisiana kickoff breakfast.

Even though Catwoman didn’t look capable of pulling off an elaborate jewel heist and Superman was even less likely to leap over a tall building, it was the thought that counted as the United Way began its 2013 fundraising campaign with a theme of “Be a United Way Superhero.”

With dozens of company representatives and several regional political figures in attendance, including Mayor Randy Roach, the event highlighted the fundraising goal for 2013 — $4 million.

The United Way of Southwest Louisiana intends to distribute the funds to 34 local agencies, eventually reaching over 100,000 people in the region. The agencies focus on varying topics including health, education, financial stability and crisis management.

Campaign Chair Robert Gelinas, decked out in a cape and the makeshift ability to fly, said the event is about building energy and excitement for the new campaign.

“The level of energy here today was really good, people seemed to really be ready for the new year,” Gelinas said. “Having these events is important. It’s a great way to start the new season.”

Gelinas said that with 16.5 percent of its goal already met, the United Way is in a better position financially than last year. The existing donations come from “Pacesetters” companies, companies that completed their campaigns with their employees prior to Thursday’s event.

“We’re ahead of the previous year’s pace and that’s a great sign,” Gelinas said. “Hopefully we’ll inspire people to go back to work or to church and talk about the United Way and what we’re doing.”

(mgnonline.com)