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(Louisiana Spirits LLC / Special to the American Press)<br>

(Louisiana Spirits LLC / Special to the American Press)

(Louisiana Spirits LLC / Special to the American Press)<br>

(Louisiana Spirits LLC / Special to the American Press)

Louisiana Spirits announces brand name, distributor

Last Modified: Tuesday, January 15, 2013 7:14 PM

From staff reports

LACASSINE — Louisiana Spirits LLC on Tuesday announced Bayou Rum as the brand name for their soon-to-be released rum made from Louisiana sugar cane.

Louisiana Spirits also announced that Republic National Distributing Co. is the exclusive distribution partner for Louisiana.

“Good memories inspired us to celebrate our state by naming our product Bayou Rum,” Louisiana Spirits President Trey Litel said in a news release.

“When we tested the name in Louisiana and around the USA it got great reviews. Consumers chose Bayou Rum because it is easy to say, easy to remember, and easy to imagine what we’re about: living life to its fullest and having some fun along the way.”

The company plans to produce up to 1,000 cases a week of clear, dark and spiced rums from its $8 million facility, nearing completion in Lacassine.

The Louisiana Spirits craft distillery is perfecting the first two Bayou Rum expressions. Silver Bayou Rum is handcrafted in a traditional pot.

Spiced Bayou Rum is also handcrafted in a traditional pot and then blended with delicious natural Louisiana ingredients.

Both varieties are expected to be available at the distillery and throughout the state by early June.

“We’re creating great-tasting rums and we’re proud to be part of the internationally renowned Cajun culinary culture,” head distiller Jeff Murphy said in the news release.

“For us, it all starts with local ingredients. We’ve found the fresh raw materials to be a big differentiator in terms of taste. Louisiana molasses and the raw unrefined Louisiana sugar crystals we use, along with our historic ‘sugar house’ recipe, have helped us to create more flavorful rums for sipping that’ll mix exceptionally well for cocktails too.

Very little rum is produced domestically, Litel said.

Louisiana is the second-largest producer of sugar cane in the United States.

Company officials expect to create 15 to 20 direct full-time jobs and additional economic opportunities for Louisiana farmers, contractors, partners and suppliers.

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