Last Modified: Sunday, November 25, 2012 9:34 PM
Black Friday weekend concluded with record sales, but online shoppers will have one last shot at savings with one-day only deals that retailers have prepared for Cyber Monday, which is dubbed the online version of Black Friday.
Approximately 129.2 million shoppers are predicted to go to retailers’ websites today, according to the trade group National Retail Federation.
“Consumers are increasingly shopping and buying both online and in-store this holiday season,” Shop.org Executive Director Vicki Cantrell said in a written statement. “Savvy retailers are getting the word out to customers about in-store offers and events using online vehicles such as Facebook, email, Twitter, and mobile alerts. Now more than ever retailers are integrating their digital and in-store promotions, working to create that seamless shopping experience that they know consumers demand and expect.”
According to Shop.org’s eHoliday survey conducted by BIGinsight, a record 85 percent will offer special promotions on Cyber Monday, up from 78 percent last year.
And many retail websites are offering free shipping, which increases the incentive to shop online as oppose to braving the overcrowded stores over the weekend.
“There’s no question that one of shoppers’ favorite deals is free shipping — in fact, many expect it — and retailers are responding,” BIGinsight spokeswoman Pam Goodfellow said in a written statement. “The free shipping savings plus any additional discount or promotion should pique online shoppers’ interest from Thanksgiving through Cyber Monday this year.”
Carmen Million, president of the Better Business Bureau, said Sunday that online shoppers need to make sure they’re shopping from a secure site. She said if the site is listed as ‘https’ than it is secured.
“Also, if there is a ‘lock and key’ in the corner of the website, click on it and it will pop up with a message showing it’s secured,” Million said.
Million advised that shoppers should use Paypal or a credit card as oppose to a debit card.
“If you use a credit card it is easier to dispute a payment,” Million said. “Be wary of too-good-to-be-true offers.”
Cyber Monday is a term created by Shop.org in 2005, which started after retailers noticed a trend of shopping online the Monday after Thanksgiving when people returned to work.
According to a survey by NRF, 56.8 percent or 72 million people, will shop online from the office today. To view a combination of online deals visit CyberMonday.com.