(Donna Price / American Press)
Last Modified: Tuesday, November 26, 2013 9:57 PM
We’ve got exciting news to share with our readers, especially those gearing up for Black Friday shopping. Our Thanksgiving Day edition — the largest paper of the year — will have a record number of Black Friday sale inserts inside, plus dozens of businesses advertising within the news and sports pages. In total, the paper will weigh about four pounds.
Nearly every day this month, major department stores have chosen the American Press as their advertising source. Some even chose the American Press as their outlet to unveil their annual toy catalogs.
Our readers trust us to provide accurate news, investigate the most important stories, and feature local and national advertisers. With that comes brand recognition, and it’s why consumers turn to local papers as the definitive shopping and sales guide for the holidays.
Our history has built incredible trust among both consumers and advertisers. Consumers read our newspaper then shop at local businesses that advertise with us, which in turn leads to an increase in local sales taxes and the possibility of job creation.
Sixty-three percent of Americans say newspapers are their ultimate holiday shopping guide, according to Nielsen research. Year after year, newspapers provide the best local deals and coupons, key information and hot holiday gifts in their Thanksgiving edition.
The trust factor that newspapers develop with readers every day comes through on the most important shopping day of the year.
Wanderful Media’s recently published data reveals that 67 percent of shoppers research and develop a plan specifically for their Black Friday shopping. What is their top, go-to source for finding the best deals? Their local newspaper, of course.
In this critical economic shopping season, retailers can reach a massive, engaged and active audience by advertising in newspapers. We hope our newspaper finds a place in your holiday shopping plans.
This editorial was written by a member of the American Press Editorial Board. Its content reflects the collaborative opinion of the Board, whose members include Bobby Dower, Mike Jones, Jim Beam, Crystal Stevenson and Donna Price.